Coffee, Coffee, Coffee and more Coffee, in today’s society coffee is often when deals are struck. Lavica is a coffee capsule company, which is also compatible to the Nespresso machine.
As the consumption of coffee is growing the need for compatible capsule is also growing. Lavica needed to reach new clientele, as well as the Nespresso clientele, to offer their product as an alternative choice.
We kept Lavica’s existing branding and website, but gave it a more modern look and feel with the help of new images that were more inline with their target market.
We need to build a comprehensive social media campaign with coffee promos, coupon discounts, interesting coffee recipes and engaging in interesting information that can brighten coffee drinkers ritual.
Accentuate the aroma of a well brewed coffee, sipping and savoring the Italian coffee blend, was threaded through out our campaign.